Data shows that brands with high consumer awareness achieve 2.5× the conversion rates of low-awareness competitors across channels, yet 2.5× as many marketing leaders prioritize (or are forced to prioritize) performance over brand in their spend allocations.  So why do so many brands continue to over-invest in performance marketing while choking funding for brand?

In 600 words this essay encapsulates the dark underbelly of our long-running and well-intentioned desire to be "data-driven" and prove "efficiency," especially when arguing internally for budget approvals. If you take anything away from this piece, take this…

Enshittification is an expansion by Doctorow of his brilliantly coined term “endshitification.” As you read what follows, think of Facebook, then Twitter, then Amazon…

I’ve always thought of marketing as two distinct but different things: Marketing with a little “m.” This is what my parents think I do. And marketing with a capital “M.” The difference betwen the two is vital to understand…

Lately, I’ve been thinking back on my time at Red Bull. A bit nostalgic for the freedom we had there and the creativity that came from it. Mostly I’ve been thinking about the power of the original Red Bull brand personality traits (full list at the bottom for your reference). And there are two things that stand out…