Ways we engage
There’s rarely a one-size-fits-all when it comes to supporting clients. Below are some of the ways we engage, but trust that we can find a model that works for you and your needs.
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Ongoing strategic leadership without the full-time overhead.
Fractional engagements provide part-time marketing leadership and execution support embedded directly into your team. This model is designed for businesses that need senior-level thinking and hands-on execution across growth, brand, retention, and/or who need assistance planning and building their marketing team—but aren’t ready to hire full-time.
Ideal for brands navigating complexity, scale, or transition, this engagement delivers continuity, accountability, and momentum. You gain a trusted partner who deeply understands your business, aligns team members around clear priorities, and drives measurable progress week after week.
The Result: Clear strategic direction, faster execution, and sustained growth without adding full-time headcount.
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A clearly defined solution to a specific business challenge.
Project-based engagements focus on a scoped initiative with clear objectives, deliverables, and timelines. Whether you’re launching a new growth strategy, entering a new market, upleveling your email/SMS program, or auditing your marketing stack, this model provides clarity and execution without long-term commitment.
Best suited for teams that know what they need done but lack the time or expertise to do it well. You’ll walk away with actionable outputs, strategic alignment, and a roadmap your internal team can confidently execute.
The Result: A finished, high-impact deliverable that removes uncertainty and accelerates your next phase of growth.
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Fast, focused implementation of one high-impact solution.
Single solution engagements are built for speed and precision. We identify one critical lever—such as customer segmentation, media spend audit and strategy, wholesale marketing plan, running a single seasonal GTM process, or deploying AI-powered workflows—and implement it end-to-end.
This model is ideal when you don’t need a broad engagement, just one thing done exceptionally well. The outcome is a fully implemented solution that delivers immediate value, integrates with your existing systems, and creates a foundation for future growth.
The Result: One measurable improvement—higher conversion, stronger retention, or increased efficiency—delivered quickly and correctly.
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These workshops are hands-on training sessions designed to help your team actually use AI—not just talk about it. We focus on real workflows across marketing, content, analytics, and operations, showing your team how to integrate AI tools responsibly and efficiently into their day-to-day work. All with a view towards maintaining brand safety and legal/HR governance.
Ideal for teams feeling overwhelmed or underutilizing AI, this engagement builds shared understanding, clear use cases, and immediate application.
The Result: A team that saves time every week, works smarter with AI, and applies new tools confidently across real workflows.
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One-off coaching sessions are standalone advisory engagements designed to deliver clarity fast. In a focused session, we work through a specific challenge—strategy, prioritization, tooling, organizational alignment, or growth planning—and leave you with clear next steps.
This option is ideal for founders, operators, or marketing leaders who want experienced, independent insight without a longer engagement. You gain an outside perspective, practical guidance, and confidence to move forward decisively.
The Result: A clear decision, a prioritized action plan, and renewed confidence to move forward.
Wonderland Trail Loop, Washington
Practice Areas
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Performance media shouldn’t be your main growth engine. I help brands increase demand that shows up everywhere—organic search, direct traffic, retail conversations, and cultural relevance.
I’ve led brand teams that meaningfully increased brand awareness and search demand while improving the effectiveness of performance marketing, not replacing it. The goal isn’t “more spend.” It’s a stronger signal in the market.
The result: More people actively looking for your brand—and trusting it.
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The easiest revenue to grow is the revenue you already earned once.
I design email, SMS, and loyalty strategies that feel human, not automated—programs that reflect how your customers actually live, train, travel, and recreate. I’ve helped brands drive significant gains in email conversion and repeat purchase while protecting brand voice and customer trust.
The result: Higher lifetime value, steadier cash flow, and a deeper customer relationship.
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AI is already changing how marketing teams work—but most brands either over-complicate it or avoid it altogether.
I help teams apply AI in practical, brand-safe ways: faster content creation, smarter personalization, better insights, and less operational drag. No hype. No black boxes. Just tools your team can actually use.
The result: More output, better thinking, and less burnout—without losing authenticity.
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Expanding into the U.S. or North America is as much a brand challenge as it is a commercial one.
I’ve led full-scale market entry from EMEA into the U.S., building teams, go-to-market strategies, and omnichannel foundations that balance brand storytelling with revenue reality. I understand the cultural nuance, channel mix, and operational pressure because I’ve owned it firsthand.
The result: A confident, credible entry that sets your brand up to win long-term.
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This practice area is effectively our catch-all bucket. We've been there, done that, and seen (most of) it all before.
If you're facing a specific channel challenge (retail, e-commerce, marketplace), want advice on planning growth across your team (org design), or simply need an experienced counselor to bounce ideas off, especially if you're a founder or brand leader, drop us a line.
The result: you gain a independent senior counselor who can offer you unvarnished feedback and solutions to move you forward.
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For brands selling into retailers, whether via in-house sales teams, independent reps and agencies, or distributors, we can help you develop and implement Go-to-Market processes, prep for your next sales meeting, or build your new wholesale marketing strategy.
For those selling goods or services in the B2B space, we can work with your team to develop new B2B marketing strategies. From storytelling on your site to LinkedIn campaign strategies and execution to collateral and sales materials.
The result: delight reps and buyers, win bigger orders and drive more sell-through. Or drive more leads and win more new customers.
North Circle Loop, Montana
Contact us
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