Growth that lasts, for brands built to endure
Senior Growth and Brand Advisor for Consumer Brands at Inflection Points
Mt. Hood Loop Trail, Oregon
Sustainable growth shouldn’t feel this hard
Demand still matters—but the way it’s being generated is increasingly misaligned with the business you set out to build. Customer acquisition is more expensive, resources are stretched thin, and decisions that once felt tactical now carry long-term consequences.
What shows up as pressure on marketing performance is often a deeper issue of positioning, focus, and value creation. When short-term efficiency drives decision-making, brand equity erodes quietly and growth becomes harder to sustain with each cycle.
Many brands reach this point without realizing it’s a strategic inflection—not a failure of execution, but a signal that the current model won’t support the next phase.
The challenge isn’t doing more.
It’s realigning brand, customer experience, and growth so scale strengthens the business instead of narrowing its options.
Loop Trail Strategies exists to help brands step off that treadmill.
Four Pass Loop, Colorado
Scale is exposing cracks you can’t ignore
As brands grow, complexity increases faster than clarity. What once felt intuitive becomes fragmented—across channels, teams, partners, and customer touchpoints. Without realignment, scale exposes cracks in positioning, operating models, and decision-making.
Loop Trail Strategies helps leadership teams address these moments early—so growth strengthens the business instead of stretching it thin.
Devil’s Dome Loop, Washington
Early momentum is exciting. Getting the foundation right matters more
In the early stages, growth decisions compound quickly. Brand, customer experience, and go-to-market choices made now will shape how easily the business scales—or how much gets unwound later.
Loop Trail Strategies works with founders early to design growth with intention—so momentum turns into durability, not rework.
Cascade & Paintbrush Canyons Loop, Wyoming
Trusted by
I work directly with founders and leadership teams to build durable growth—growth that’s driven by brand strength, repeat customers, smarter systems, and a clear strategy for what comes next.
I’ve spent my career inside brands that live at the intersection of culture, storytelling, performance, and commerce. I’ve led global marketing teams, launched brands into the U.S. from Europe, scaled DTC and retail businesses, and built my own company. I understand the ambition—and the constraints—of operating across all stages of growth.
Set up a time to talk about how I can help you.
What we offer
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Performance media shouldn’t be your main growth engine. I help brands increase demand that shows up everywhere—organic search, direct traffic, retail conversations, and cultural relevance.
I’ve led brand teams that meaningfully increased brand awareness and search demand while improving the effectiveness of performance marketing, not replacing it. The goal isn’t “more spend.” It’s a stronger signal in the market.
The result: More people actively looking for your brand—and trusting it.
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The easiest revenue to grow is the revenue you already earned once.
I design email, SMS, and loyalty strategies that feel human, not automated—programs that reflect how your customers actually live, train, travel, and recreate. I’ve helped brands drive significant gains in email conversion and repeat purchase while protecting brand voice and customer trust.
The result: Higher lifetime value, steadier cash flow, and a deeper customer relationship.
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AI is already changing how marketing teams work—but most brands either over-complicate it or avoid it altogether.
I help teams apply AI in practical, brand-safe ways: faster content creation, smarter personalization, better insights, and less operational drag. No hype. No black boxes. Just tools your team can actually use.
The result: More output, better thinking, and less burnout—without losing authenticity.
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Expanding into the U.S. or North America is as much a brand challenge as it is a commercial one.
I’ve led full-scale market entry from EMEA into the U.S., building teams, go-to-market strategies, and omnichannel foundations that balance brand storytelling with revenue reality. I understand the cultural nuance, channel mix, and operational pressure because I’ve owned it firsthand.
The result: A confident, credible entry that sets your brand up to win long-term.
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This practice area is effectively our catch-all bucket. We've been there, done that, and seen (most of) it all before.
If you're facing a specific channel challenge (retail, e-commerce, marketplace), want advice on planning growth across your team (org design), or simply need an experienced counselor to bounce ideas off, especially if you're a founder or brand leader, drop us a line.
The result: you gain a independent senior counselor who can offer you unvarnished feedback and solutions to move you forward.
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For brands selling into retailers, whether via in-house sales teams, independent reps and agencies, or distributors, we can help you develop and implement Go-to-Market processes, prep for your next sales meeting, or build your new wholesale marketing strategy.
For those selling goods or services in the B2B space, we can work with your team to develop new B2B marketing strategies. From storytelling on your site to LinkedIn campaign strategies and execution to collateral and sales materials.
The result: delight reps and buyers, win bigger orders and drive more sell-through. Or drive more leads and win more new customers.
Rae Lakes Loop Trail, California
Loop trail is a metaphor for how teams build great brands and businesses. It’s about building cycles that create momentum, forge relationships, and spin your flywheel faster.
Loop Trail Strategies is rooted in that belief: growth isn’t a sprint to an endpoint. It’s a continuous cycle of trust, value, and return. When customers choose to come back—not because they were pushed, but because they want to—that’s when a business becomes truly powerful.
Why “loop trail?”
Three Sisters Loop, Oregon